A relationship too far
Addicted to brands
Whether it be fast food, clothing, vehicles, gadgets or subscriptions,
we all have our regular used brands. The ones eyes are trained to recognise
with constant advertising, no matter how enormous a supermarket, car park,
selection of people, we instantly zoom in on the ‘safe’ stuff. The clothing
that gets us noticed the car that portrays a status or personality we always
wanted. Or the fast food that stays the same, no matter what foreign lands we
explore.
Throughout our life we experience thousands of brands, we recognise
and trust certain brands, whilst actively disengaging with others. We form
relationships, and bonds.
